For Perth carpenters
Websites for Perth carpenters and joiners, built to show the finish
Carpentry is bought on the detail of the finish, and a phone photo of a beautiful piece of work in bad light sells none of it. This is a site built to do your work justice, with a system that catches the calls you take with a saw running.
Perth, WA · Live in 14 days from your content · No setup fee, no lock-in
Why missed calls hit carpenters particularly hard
Carpentry has an unusually wide spread of work behind one word, and that spread is what makes marketing it hard. Framing and structural work for builders is a trade-to-trade relationship won on reliability and price. Custom joinery, built-in wardrobes and a staircase are a consumer purchase won on craft and finish. The same website has to serve both, or it has to pick one, and most carpenters' sites do neither and end up describing nothing in particular.
The second problem is that the work photographs badly by default. Joinery is about grain, join lines and proportion, all of which vanish in a snapshot taken on a phone under fluorescent light in a half-finished room. A carpenter's website lives or dies on whether the photography shows the thing that makes the work good.
What a normal week looks like. Builder work arrives as calls and texts you mostly catch, because those people know you. Consumer joinery enquiries arrive as evening form fills and daytime calls that ring out over the noise of the workshop.
What that costs you, in your numbers
The arithmetic is the same for every trade, only the job value changes. Missed calls a month, times what a job is worth, times the share of those callers who would actually have booked.
A typical carpenter job in Perth runs somewhere between $400 and $30,000, so call the everyday one $2,800. Ten missed calls a month, and say 30 per cent of those people would have booked:
10 × $2,800 × 0.30 = $8,400 a month, or $100,800 a year.
Those figures are estimates, not a survey. We have not measured Perth carpenters and we are not going to pretend otherwise. Put your own numbers in the calculator and see what your version says.
Ten missed calls a month is roughly one every second working day, which most one-van operations pass before smoko on a Monday. And 30 per cent is deliberately cautious: plenty of missed calls are suppliers, wrong numbers and people who were never going to book.
The number that matters is not the annual one, it is whether catching a single extra job covers the cost. At $2,800 a job, it does, with room to spare.
What a carpenter's website actually has to do
Most trade websites are built to look professional. That is not the same as being built to win work, and for carpenters specifically the difference comes down to a handful of things.
- Decide who it is for. Trade work and custom joinery are two different sites pretending to be one
- Show close-up photography of the finish, not just wide shots of finished rooms
- Give a sense of lead time, because custom work has one and it is the objection nobody addresses
- Be clear about what you will not do, so you stop quoting jobs that are not worth your bench time
- Make the enquiry form ask for dimensions and a photo, which saves an entire round of phone calls
None of that is exotic. It is just what happens when the site is designed around the person arriving on it rather than around a template that was originally built for a consultancy.
A site built this way, that you can click through
Rather than describe it, here is one. This is a design from our gallery, built for exactly this trade. Open it on your phone, which is where nearly all of your customers will see yours.
Demo template
Grainwork Carpentry
A carpentry site built around the detail of the work, with a clear position on what kind of jobs it wants.
Grainwork Carpentry is a design from our template gallery, not a client. The business is invented; the site is real and you can click through every page of it. Yours would be built on the same bones with your name, your photos and your trade.
What you get, in plain terms
One monthly price covers three things. We do not sell them separately, because a website with nothing behind it is a brochure and automation pointing at a bad site is money into a hole.
01
The website
Built around the finish: close-up photography, a clear position on trade versus custom work, honest lead times, and a form that asks for the dimensions and a photo.
02
The text-back
Calls missed over a running saw get a text back asking what they are after. Custom joinery enquiries in writing are better than the same enquiry on a phone call anyway.
03
The reviews
Install triggers the review request automatically, while the client is standing in front of a finished piece they love. That is the highest-conversion moment you will ever get and most carpenters walk straight past it.
It is $299 a month. Your first month is free, there is no setup fee, and it is month to month with no lock-in. If it is not making you money you should not be paying for it, and cancelling takes one email. The full pricing is here, including what happens to the site if you leave.
There is also a change guarantee with actual teeth. Send us a change and if it is not live within two business days of us having what we need, that month is 25 per cent off. Four changes a month, one at a time.
Questions carpenters ask
I do both builder work and custom joinery. Which should the site be about?
Whichever you want more of in two years. A site that leads with custom joinery and mentions trade work reads as a craftsman. A site that tries to be equally about both reads as neither, and it will underperform for the same money. We will push you to pick on the call, because the picking is most of the value.
My photos are taken on my phone. Is that enough?
For trade work, yes. For custom joinery, honestly no, and it is the single biggest thing holding most carpenters' marketing back. Joinery needs close-ups in decent light. Half a day with a photographer will do more for a joinery business than a year of tinkering with the site.
Does the text-back work if I am in the workshop with no signal?
The text is sent by the system, not by your phone, so it goes out regardless of where you are or what your reception is like. You see the missed call and their reply whenever you next pick your phone up.
Can the form ask for measurements?
Yes, and it should. A joinery enquiry with dimensions and a photo attached is worth several enquiries without, because you can give a real ballpark in one reply instead of arranging a site visit to find out it was never viable.
Keep reading
See it work before you talk to anyone
Ring 0468 001 644, let it ring out, then hang up. The text you get back is the same one your customers would get. It is a demo line, so nobody will answer.