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We set up and run the system behind your enquiries.

Your CRM, replies, follow-ups, bookings and reviews, built around how your business works and managed by OP Digital. Including an AI receptionist that answers every call on the first ring, any hour. Let it run your phone and admin, or just catch what you can't. For service businesses across Australia.

Our AI receptionist answers, tells you how it would work for your business and books you a call with Sam.

14-day free trial. No setup fee. No lock-in.

Example call to Harbourside Plumbing, a fictional business: your AI receptionist answers, books the job for Tue 8:00am and emails you the details.

What happens when a customer rings you

Your customer rings your business number.

Example call to Harbourside Plumbing, a fictional business. Your customer, Priya, rings your business number about: Hot water system leaking, Parramatta NSW. Your AI receptionist answers, asks what the job is, where they are and how urgent it is, then books Tue 8:00am and reads it back. Priya gets a text: Hi Priya, you're booked with Harbourside Plumbing for Tue 8:00am at 14 Station St, Parramatta. Reply here if anything changes. You get an email: New booking: Priya, 0491 570 118. Hot water system leaking, water off at the mains. 14 Station St, Parramatta. Tue 8:00am.

Example call for a fictional business.

Read the whole call
  1. AI receptionistThanks for calling Harbourside Plumbing. You're speaking with their AI receptionist. What's the job, and where are you?
  2. PriyaHi, our hot water system is leaking everywhere. I'm in Parramatta.
  3. AI receptionistSorry to hear that. Is the water still running, or have you turned it off at the mains?
  4. PriyaI've turned it off.
  5. AI receptionistGood. I can get a plumber to you tomorrow at 8am or 1pm. Which suits?
  6. Priya8am, please.
  7. AI receptionistSo that's Priya, tomorrow at 8am, 14 Station Street, Parramatta. Is that right?
  8. PriyaYes, that's right.
  9. AI receptionistYou're booked. I'll text you the details now.

How the AI receptionist works

  1. Answered

    Picked up in your business's name. Take over the phone completely, or have it step in when you're flat out.

  2. Qualified

    It asks the questions you agree with us: what the job is, where it is and how soon they need it. If it doesn't know an answer, it says so rather than guessing.

  3. Booked

    It books the job into your calendar, or takes the next step you've agreed, and reads the booking back before confirming it.

  4. Followed up

    The caller gets a text with the details. New web enquiries get a fast first reply by SMS and email.

  5. Handed over

    You get a summary of every conversation, so you ring back already knowing the job. If a caller wants a person, it takes their details and emails them to you.

  6. Reviewed

    After the job, every customer gets the same Google review request, so your reviews keep coming in.

Pricing

Managed AI systems

fromA$499a month

The AI receptionist and follow-up system, set up around how your business works and run by us.

  • AI reception answers and books, any hour
  • Unlimited inbound calls
  • AI chat by text and on your website, Facebook and Instagram: answers questions, quotes from your prices, qualifies and books, any hour
  • CRM (an all-in-one inbox: calls, texts, emails and messages from every customer, in one place, on your phone)
  • A fast first response to new enquiries
  • Qualification questions agreed with you
  • Booking, or the agreed next action
  • Follow-up by SMS and email
  • Handover to your team with a summary of each conversation
  • Google review automation
  • Website included if you need one

14-day free trial. No setup fee, no lock-in.

Websites

A$997one-off

For a website on its own: fast and professional, live within 7 business days of getting everything we need from you, or it's free. Optional A$79 a month care covers hosting, maintenance and 2 changes a month.

How websites work

Custom business systems

Scoped

Portals, dashboards, internal tools and bigger automation jobs. You get a written scope and price before any work starts.

Talk it through

Our work

What we've built so far, and what you can check for yourself.

wamachineservices.com
The WA Machine Services homepage on a desktop screen, full length
The WA Machine Services homepage on a phone, full length
  • Websites

    Website designs across the trades

    Our library of demo websites for different kinds of service business, built the way we build for clients: quick to load on a phone and made to get the call.

    See the library
  • AI receptionist

    Our own line

    The number on this page runs on the same system we set up for clients. Ring it and ask our AI receptionist anything about how it would work for your business.

    0468 050 520
  • Another businessIn beta

    ScrubMee

    An app for shift nurses that keeps track of pay, certificate expiry dates and rosters. It is not an OP Digital product, so everything about it is on its own site.

    scrubmee.com

See all our work

Sam, founder of OP Digital

You deal with Sam, start to finish.

Sam works out how enquiries reach your business, builds the system around that and looks after it once it's live. When something needs changing, you tell Sam and it gets sorted.

Based in Perth. Working with service businesses across Australia over the phone and online, and in person around Perth.

Common questions

Do I have to change my phone number?

No, it runs on the number you already have. Nothing on your van, your website or your Google listing needs to change.

What happens when someone wants a real person?

It takes their name, number and what they need, and emails it to you the moment the call ends, so you can ring them straight back. It doesn't argue or try to hold on to them.

What if it doesn't know the answer?

It says so rather than guessing, takes their details and tells them you'll come back to them. It won't invent a price it was never given.

Will it book people in at the wrong time?

It reads every booking back to the caller before confirming it, which is what stops a misheard time turning into someone turning up on the wrong day.

Is this software we configure ourselves?

No, OP Digital maps, builds and manages the agreed system around your workflow. The goal is a working business process, not another login for your team to figure out.

What does the managed AI system cost?

The managed AI system is from A$499 a month after a 14-day free trial. A card is required at signup, there's no setup fee and no lock-in contract. Unlimited inbound calls, and a website is included if you need one; not everyone does. Cancel before the trial ends and you pay nothing. More complex work is scoped separately.

Can we buy a website on its own?

Yes, a website on its own is A$997 one-off. Optional A$79 a month care covers hosting, maintenance and 2 changes a month; without it, changes are charged separately. It goes live within 7 business days of us having everything we need from you, or it's free. Anything materially outside the standard scope is quoted before we begin.

What counts as a custom business system?

A custom business system is a portal, dashboard, bespoke workflow, custom automation or larger implementation project that needs discovery and individual scoping before a responsible price can be given. You get a written scope and price before any work starts.

Do you work with businesses outside Perth?

Yes, we're based in Perth and set up service businesses anywhere in Australia. Most of the work is done over the phone and online, and in Perth, Sam can come to you in person.

Does it have an Australian accent?

It uses a male voice our platform lists as Australian, speaking plain English. Ring our own line and judge it for yourself. If you'd rather a different voice, we can change it when we set it up.

Is it only for trades?

No, it suits any service business that takes enquiries by phone or online, including trades, mortgage brokers, property managers and cleaning businesses. We set it up around the questions your callers actually ask.

Last updated

See if it fits your business.

A few quick questions, about a minute.

See if it fits

Or ring

0468 050 520

Our AI receptionist answers, tells you how it would work for your business and books you a call with Sam.

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