For Perth electricians
Websites for Perth electricians that catch the jobs you can't answer
You cannot answer a phone with both hands in a switchboard. Every call that rings out while you are working live is a job going to whoever picks up next. This is a website built to catch those, wired to a system that texts them back before they dial anyone else.
Perth, WA · Live in 14 days from your content · No setup fee, no lock-in
Why missed calls hit electricians particularly hard
Electrical work has a split personality on the phone, and it breaks a normal website. Half your calls are planned work: a switchboard upgrade, downlights through a renovation, a new circuit for a shed. Those callers will shop around, compare three quotes and take a week to decide. The other half are people whose power has just gone out, and they are not comparing anything. They are ringing down a list until someone answers.
That second group is where the money leaks. An after-hours fault call is worth several times a normal call-out, arrives at the worst possible moment, and has the shortest patience of any caller in any trade. If you are already on a job when it comes in, the choice is stop work or lose it. A text-back removes the choice: they get an answer in seconds, they know you exist and you are coming, and they stop dialling.
What a normal week looks like. A typical week is quiet through the middle of the day when you are on site with your phone in the van, then a cluster of calls between 4pm and 7pm when people get home and find something not working. Weekend storm damage in winter is its own spike, and almost none of it gets answered live.
What that costs you, in your numbers
The arithmetic is the same for every trade, only the job value changes. Missed calls a month, times what a job is worth, times the share of those callers who would actually have booked.
A typical electrician job in Perth runs somewhere between $180 and $2,500, so call the everyday one $450. Ten missed calls a month, and say 30 per cent of those people would have booked:
10 × $450 × 0.30 = $1,350 a month, or $16,200 a year.
Those figures are estimates, not a survey. We have not measured Perth electricians and we are not going to pretend otherwise. Put your own numbers in the calculator and see what your version says.
Ten missed calls a month is roughly one every second working day, which most one-van operations pass before smoko on a Monday. And 30 per cent is deliberately cautious: plenty of missed calls are suppliers, wrong numbers and people who were never going to book.
The number that matters is not the annual one, it is whether catching a single extra job covers the cost. At $450 a job, it does, with room to spare.
What a electrician's website actually has to do
Most trade websites are built to look professional. That is not the same as being built to win work, and for electricians specifically the difference comes down to a handful of things.
- Say the suburbs you actually cover, because a Cockburn caller ringing a Joondalup sparky wastes both your time
- Put emergency and after-hours availability where a panicked caller sees it in the first two seconds
- Separate the domestic work from the commercial and industrial, so a builder can tell you do their kind of job
- Show the licence number, because it is the first thing a careful customer looks for and half of your competitors bury it
- Load in under two seconds on a phone with one bar of signal in a Perth suburb
None of that is exotic. It is just what happens when the site is designed around the person arriving on it rather than around a template that was originally built for a consultancy.
A site built this way, that you can click through
Rather than describe it, here is one. This is a design from our gallery, built for exactly this trade. Open it on your phone, which is where nearly all of your customers will see yours.
Demo template
Brightside Electrical
An electrical site built the way we would build yours: emergency availability in the hero, service area stated plainly, click-to-call before anything else.
Brightside Electrical is a design from our template gallery, not a client. The business is invented; the site is real and you can click through every page of it. Yours would be built on the same bones with your name, your photos and your trade.
What you get, in plain terms
One monthly price covers three things. We do not sell them separately, because a website with nothing behind it is a brochure and automation pointing at a bad site is money into a hole.
01
The website
Mobile-first, click-to-call at the top, your service area, your licence number and your reviews up front. Built to convert a panicked caller, not to win a design award.
02
The text-back
Every call you miss in a ceiling space or under a house gets an instant text from your number, so the fault call waits for you instead of ringing the next sparky.
03
The reviews
Every finished job asks for the review automatically. Electrical is a trust purchase and your Google rating is doing more selling than your website is.
It is $299 a month. Your first month is free, there is no setup fee, and it is month to month with no lock-in. If it is not making you money you should not be paying for it, and cancelling takes one email. The full pricing is here, including what happens to the site if you leave.
There is also a change guarantee with actual teeth. Send us a change and if it is not live within two business days of us having what we need, that month is 25 per cent off. Four changes a month, one at a time.
Questions electricians ask
Will the text-back go out on emergency calls at 2am?
Yes, and that is when it earns its keep. The wording is yours, so if you want after-hours texts to say something different to daytime ones, we set that up. Plenty of sparkies use it to state the after-hours call-out fee up front, which filters the people who were never going to pay it.
Can the site show my electrical contractor licence number?
Yes, and it should. In WA an electrical contractor's licence number is one of the few hard credibility signals you have on a page full of claims anyone could make. We put it in the footer and near the top of the about section.
I do mostly commercial work. Is this still for me?
The website part, yes. The text-back is less useful if your work comes from three builders who have your mobile, because they will ring twice and text you anyway. If that is your business, say so on the call and we will tell you honestly whether the full system is worth it or whether you just want the site.
What if I already have a website?
We can plug the text-back and the review automation into what you already have. If the site itself is what is losing you work, we will say so, and we will show you specifically what on it is doing the damage rather than just telling you it needs replacing.
How quickly does the text go out?
Nine seconds. That is fast enough that most callers are still holding their phone when it arrives, which is the entire point. A reply five minutes later has already lost to whoever answered.
Keep reading
See it work before you talk to anyone
Ring 0468 001 644, let it ring out, then hang up. The text you get back is the same one your customers would get. It is a demo line, so nobody will answer.