For Perth roofers
Websites for Perth roofers, built for the week after the storm
Roofing is feast and famine, and the feast arrives all at once. The week after a storm you will get more calls in three days than in the previous month, and you will physically miss most of them. This is a site and a system built for that week.
Perth, WA · Live in 14 days from your content · No setup fee, no lock-in
Why missed calls hit roofers particularly hard
No other trade has demand this lumpy. A single Perth storm front generates a fortnight of leak calls, and they all arrive in the same 48 hours. On those days you are on a roof with the phone in the ute, and the calls you miss are not spread out politely. They are stacked. It is entirely normal to lose fifteen enquiries in two days simply because there is one of you and no hands free.
The second thing that makes roofing different is that the customer cannot see the product. They are being told there is a problem above their head that they will never inspect, by someone they have never met, and they are being asked for four figures. That makes reviews and visible credentials do more work here than in almost any other trade, and it makes a shabby website disproportionately expensive.
What a normal week looks like. Long flat stretches broken by a spike after every serious storm. Roof restoration enquiries trickle in year-round and behave completely differently: patient, price-comparing, and often six weeks from a decision.
What that costs you, in your numbers
The arithmetic is the same for every trade, only the job value changes. Missed calls a month, times what a job is worth, times the share of those callers who would actually have booked.
A typical roofer job in Perth runs somewhere between $350 and $25,000, so call the everyday one $800. Ten missed calls a month, and say 30 per cent of those people would have booked:
10 × $800 × 0.30 = $2,400 a month, or $28,800 a year.
Those figures are estimates, not a survey. We have not measured Perth roofers and we are not going to pretend otherwise. Put your own numbers in the calculator and see what your version says.
Ten missed calls a month is roughly one every second working day, which most one-van operations pass before smoko on a Monday. And 30 per cent is deliberately cautious: plenty of missed calls are suppliers, wrong numbers and people who were never going to book.
The number that matters is not the annual one, it is whether catching a single extra job covers the cost. At $800 a job, it does, with room to spare.
What a roofer's website actually has to do
Most trade websites are built to look professional. That is not the same as being built to win work, and for roofers specifically the difference comes down to a handful of things.
- Handle a traffic spike without falling over, because storm week is when the site actually matters
- Separate emergency leak repair from restoration and re-roofing, because they are different customers with different urgency
- Show before-and-after photography, since the customer will never climb up and look themselves
- State insurance-work experience if you do it, because a storm-damage caller's next question is about their claim
- Put reviews high on the page, because trust is doing more selling here than the copy is
None of that is exotic. It is just what happens when the site is designed around the person arriving on it rather than around a template that was originally built for a consultancy.
A site built this way, that you can click through
Rather than describe it, here is one. This is a design from our gallery, built for exactly this trade. Open it on your phone, which is where nearly all of your customers will see yours.
Demo template
Crown Roofing Perth
A roofing site that splits emergency work from restoration, leads with before-and-after work, and puts the reviews where a nervous customer finds them.
Crown Roofing Perth is a design from our template gallery, not a client. The business is invented; the site is real and you can click through every page of it. Yours would be built on the same bones with your name, your photos and your trade.
What you get, in plain terms
One monthly price covers three things. We do not sell them separately, because a website with nothing behind it is a brochure and automation pointing at a bad site is money into a hole.
01
The website
Emergency leak work and restoration split out properly, before-and-after photography, reviews high on the page, and a call button that works with wet hands.
02
The text-back
Storm week is exactly when a text-back stops being a nice-to-have. Every call you cannot take on a roof gets answered in nine seconds, and the queue waits for you instead of dissolving.
03
The reviews
Every completed job asks automatically. For work the customer cannot inspect, the review count is the proof, and roofers collect far fewer than they have earned.
It is $299 a month. Your first month is free, there is no setup fee, and it is month to month with no lock-in. If it is not making you money you should not be paying for it, and cancelling takes one email. The full pricing is here, including what happens to the site if you leave.
There is also a change guarantee with actual teeth. Send us a change and if it is not live within two business days of us having what we need, that month is 25 per cent off. Four changes a month, one at a time.
Questions roofers ask
In storm week I miss twenty calls a day. Will twenty texts help or annoy people?
It helps, as long as the wording is honest about the queue. The texts that work in storm week say plainly that you are flat out, roughly when you can get there, and ask them to reply with the address and what they are seeing. People are far more patient with a straight answer than with silence, and you get a written list of jobs instead of twenty missed-call notifications.
Can it tell people I am booked out?
Yes, and you can change it in storm week and change it back. That is one of the more valuable things it does: managing expectations at scale, at the exact moment you have no capacity to manage them one at a time.
Do you handle insurance-work enquiries differently?
On the site, yes. Insurance-related storm damage is a different journey with different questions, and it gets its own section rather than being buried in the general repairs page. The text-back wording can ask up front whether it is an insurance job, which saves you a phone call.
How fast can the site be live? A storm is coming.
Fourteen days from you sending us content and access. We are not going to promise you three days to win the job and then miss it, because our own guarantee has teeth: a covered change that misses its two-business-day window takes 25 per cent off that month.
Keep reading
See it work before you talk to anyone
Ring 0468 001 644, let it ring out, then hang up. The text you get back is the same one your customers would get. It is a demo line, so nobody will answer.