For Perth fencing contractors
Websites for Perth fencing contractors, built for the quote-first customer
Nearly every fencing enquiry starts with the same question: how much per metre. Answer it faster than the other two and you will win work you did not price lowest on.
Perth, WA · Live in 14 days from your content · No setup fee, no lock-in
Why missed calls hit fencing contractors particularly hard
Fencing is unusual in how measurable it is. The customer knows roughly how many metres they need, they know what material they want, and what they are really asking is a rate. That makes the enquiry unusually easy to answer fast and unusually easy to lose slowly. Whoever gives a credible number first anchors the whole comparison.
The other thing that shapes this trade is that a large share of the work is triggered by something specific: a storm knocked a fence down, a neighbour is finally splitting the cost, or a property is being prepared for sale. Each of those has a deadline attached, so a customer who cannot get an answer from you today is not waiting a week. They are ringing the next fencer on the list this afternoon.
What a normal week looks like. Steady residential work with spikes after storms and through spring. Colorbond and glass pool fencing behave differently: pool fencing is compliance-driven and often urgent because a pool cannot be filled without it.
What that costs you, in your numbers
The arithmetic is the same for every trade, only the job value changes. Missed calls a month, times what a job is worth, times the share of those callers who would actually have booked.
A typical fencing contractor job in Perth runs somewhere between $800 and $25,000, so call the everyday one $3,500. Ten missed calls a month, and say 30 per cent of those people would have booked:
10 × $3,500 × 0.30 = $10,500 a month, or $126,000 a year.
Those figures are estimates, not a survey. We have not measured Perth fencing contractors and we are not going to pretend otherwise. Put your own numbers in the calculator and see what your version says.
Ten missed calls a month is roughly one every second working day, which most one-van operations pass before smoko on a Monday. And 30 per cent is deliberately cautious: plenty of missed calls are suppliers, wrong numbers and people who were never going to book.
The number that matters is not the annual one, it is whether catching a single extra job covers the cost. At $3,500 a job, it does, with room to spare.
What a fencing contractor's website actually has to do
Most trade websites are built to look professional. That is not the same as being built to win work, and for fencing contractors specifically the difference comes down to a handful of things.
- Publish indicative per-metre rates by fence type, because it is the question every visitor arrived with
- Split Colorbond, timber, glass pool fencing and gates, since they are different searches and different jobs
- Address pool fencing compliance directly if you do it, because that customer has a legal deadline
- Show completed fences in real Perth streets rather than manufacturer stock imagery
- Make the form ask for approximate metres, so your first reply can carry a real number
None of that is exotic. It is just what happens when the site is designed around the person arriving on it rather than around a template that was originally built for a consultancy.
A site built this way, that you can click through
Rather than describe it, here is one. This is a design from our gallery, built for exactly this trade. Open it on your phone, which is where nearly all of your customers will see yours.
Demo template
Boundary Bros Fencing
A fencing site built around the question everyone actually arrives with, with materials split out and rates stated rather than hidden.
Boundary Bros Fencing is a design from our template gallery, not a client. The business is invented; the site is real and you can click through every page of it. Yours would be built on the same bones with your name, your photos and your trade.
What you get, in plain terms
One monthly price covers three things. We do not sell them separately, because a website with nothing behind it is a brochure and automation pointing at a bad site is money into a hole.
01
The website
Indicative rates by fence type, materials split properly, pool fencing compliance addressed, and a form that asks for the metres so you can quote in your first reply.
02
The text-back
Calls missed with a post-hole digger running get an immediate text asking for the metres and the fence type. That is often enough to give a ballpark before anyone else has rung back.
03
The reviews
Completion triggers the review request. A fencing contractor with recent local reviews stops being compared purely on the rate.
It is $299 a month. Your first month is free, there is no setup fee, and it is month to month with no lock-in. If it is not making you money you should not be paying for it, and cancelling takes one email. The full pricing is here, including what happens to the site if you leave.
There is also a change guarantee with actual teeth. Send us a change and if it is not live within two business days of us having what we need, that month is 25 per cent off. Four changes a month, one at a time.
Questions fencing contractors ask
Should I really put my rates on the site?
Indicative rates, yes, with the conditions that move them stated alongside. You are already giving the number on the phone. Putting it on the page means the people who ring have accepted it, and you stop spending your evenings quoting jobs that were never going to happen.
Can the text-back ask how many metres they need?
Yes, and it is the highest-value thing it can do in this trade. An enquiry that comes back with metres and a fence type lets you reply with a real ballpark within minutes of a call you never even answered.
I do glass pool fencing. Is that a different page?
It should be. Pool fencing is a compliance purchase with a legal deadline behind it, and that customer has completely different questions to someone replacing a back fence. Same business, different page, different search.
My work is seasonal. Is a monthly plan the right shape?
Raise it on the call. The site and the reviews work year-round and the rankings you need for spring get built in winter, but if your business genuinely stops for months we would rather have that conversation before you sign than after.
Keep reading
See it work before you talk to anyone
Ring 0468 001 644, let it ring out, then hang up. The text you get back is the same one your customers would get. It is a demo line, so nobody will answer.