Old quotes turned back into paying jobs.
Database reactivation sends your old quotes and past customers a short, respectful message in small waves, with an opt-out, so the people still in the market reply to you. OP Digital cleans the list, writes the messages and runs it for service businesses across Australia, quoted per job.
What happens to your old quotes
Your old quotes sit in a list, going nowhere.
Example for Coastline Bathrooms, a fictional business. The business has a list of old quotes nobody followed up. One message goes out to everyone on it: "Hi Lisa, Coastline Bathrooms here. Still keen on the bathroom reno we quoted?" Lisa replies: "Yes! Can you come quote again?" Then Dan replies too. Both are marked "wants to book", waiting for the owner to call them back.
Example for a fictional business.
How does database reactivation work?
We gather your old leads into one clean list, send a short message in small waves, and the replies come straight to you.
Every quote you have ever sent is sitting in your phone doing nothing. We wake the list up with the right message, and the people still in the market reply straight to you.
We gather everything
Every old lead, quote and saved number you have, pulled together into one clean list. Nothing gets left in a drawer.Messages go out in waves
A short, respectful re-engagement message, sent in small batches. Set up for Australia's spam rules: it messages people you've done business with, says who it's from, and every message has an opt-out.Replies land as warm jobs
People still in the market reply straight to your inbox. You quote and book. No chasing cold strangers.
What do you have to do?
Hand over whatever list you have, even a messy one, and approve the messages.
Hand over what you have
Export your contacts or send us whatever exists, even a messy spreadsheet. That is enough to start.
We clean it and write it
We dedupe and segment the list, then write the messages so they sound like you, not like a robot.
First wave goes out
Once you've approved the messages, the first small wave goes out and the replies come straight to you.
What does it cost?
Database reactivation is quoted per job.
It depends on the size and state of your list and how many waves you want, so we price it on a call before anything is sent.
This list took you years to build. Reactivating it costs $0 in ad spend. These people already know you and already asked you for a price, so there is nothing to pay to reach them.
Common questions
What is database reactivation?
Database reactivation is a short, respectful message sent to your old quotes and past customers, in small waves with an opt-out, so the people still in the market reply to you. We clean the list, write the messages with you and run it.
Isn't this just spam?
No. These are your own past leads, people who contacted you first. Every message includes an opt-out, goes out in small spaced waves, and follows Australian spam rules.
My list is a mess. Is that a problem?
No, messy is normal. Most lists arrive as a half-finished spreadsheet plus a phone full of saved numbers. We clean it, dedupe it and sort it before anything goes out.
Can we tie it to the season?
Yes. Pre-summer aircon checks, safety inspections, annual service reminders. A seasonal angle gives people a real reason to book now instead of later.
How often can we run it?
A few campaign waves a year. Spacing them out keeps reply rates high and means the list never gets burned out.
How much does database reactivation cost?
Database reactivation is quoted per job. It depends on the size and state of your list and how many waves you want, so we price it on a call before anything is sent.
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