WA Machine Services: a new site live in two days
WA Machine Services, a machinery business in Perth, had an old builder site. OP Digital rebuilt it and had the new one live in two days.
Published · Updated · Website build
What did Danie need?
A proper website, done quickly, without it turning into a project he had to manage.
WA Machine Services is a Perth machinery business run by Danie. The situation was the one we see most often: a real business with real customers, an old website-builder site that didn't do the job, and an owner with no appetite for a three-month project involving four rounds of revisions and a project manager.
What he actually wanted:
- A proper site that made the business look like the business it is
- It working on a phone, because that is where his customers are
- It done quickly, without becoming a job he had to manage
- The ability to ask for a couple of changes afterwards without it turning into a negotiation
That last one matters more than it sounds. The reason people put off getting a website is almost never the money. It is the fear of a slow, fiddly process where they end up chasing somebody.
How was it built in two days?
Two days from brief to live, then the requested tweaks the following day.
That timeline is possible for one reason: we do not start from a blank page. There is a library of designs already built for this kind of business, so the work is choosing the right one, building it around Danie's actual business, and shipping. Nobody spends a week deciding on a colour palette.
It also means the client-side work is small and front-loaded. Danie provided what his business does and what it looks like, and everything after that was on us. There was no point where the build was waiting on him to review a wireframe.
Every site goes through the same 40-item pre-launch check before it goes live: mobile layout on a real viewport, every link clicked, images actually loading, page speed, metadata, structured data. It is a hard gate rather than a checklist someone remembers, so a fast build cannot mean a sloppy one.
What shipped?
A fast, mobile-first site with an enquiry form that reaches Danie directly.
- A mobile-first site that loads fast on a phone on patchy signal
- Click-to-call in the thumb zone, so the primary action needs no scrolling
- The services laid out in plain language rather than industry jargon
- An enquiry form that reaches him rather than a shared inbox nobody reads
- Hosting, certificate and the technical maintenance handled, so there is nothing for him to renew
That fourth one matters most, and it is worth noticing how ordinary it is. A form that works, goes somewhere a human reads, and is easy to find on a phone.
The site is live and you can open it. Open it on your phone, which is where his customers see it.
What would the managed system add?
An AI receptionist and follow-up behind the same site, for the callers who ring instead of typing. None of it is running here.
Worth sitting with, if you are weighing up what to spend. The managed AI system is from A$499 a month after a 14-day free trial. It answers every call, first ring, any hour, books the job, follows up by SMS and email and asks finished jobs for a Google review. It includes a website if you need one.
Both are priced openly, including what happens to the site if you leave. For the detail, read how the AI receptionist works.
Keep reading
- WebsitesMobile-first websites for Australian service businesses, up to five pages, with SEO foundations and optional care.
- AI receptionistAnswers in your business's name, asks your questions and books them in.
- Missed-call text-backTexts back a missed caller from your number within seconds, so the enquiry waits for you.
- PricingFrom A$499 a month for the managed AI system, or A$997 for a website on its own.
- All of our workWhat else we've built, and the demo sites you can click through.
See if it fits your business.
A few quick questions, about a minute.
See if it fitsOr ring
0468 050 520Our AI receptionist answers, tells you how it would work for your business and books you a call with Sam.